Job description
We are currently seeking a talented and analytical Marketing Analyst to join our marketing team. As a Marketing Analyst, you will play a critical role in analyzing market trends, consumer behavior, and marketing campaign performance to drive strategic decision-making and optimize marketing strategies.
Job responsibilities
- Data Analysis: Collect, analyze, and interpret data related to market trends, customer demographics, and competitive landscapes using various analytical tools and techniques.
- Market Research: Conduct thorough market research to identify opportunities, threats, and emerging trends in the industry. Provide insights and recommendations to support marketing strategy development.
- Campaign Performance Analysis: Evaluate the performance of marketing campaigns across various channels, including digital, print, and social media. Measure key performance indicators (KPIs) such as ROI, conversion rates, and customer engagement.
- Consumer Insights: Utilize data analytics to gain insights into consumer behavior, preferences, and purchasing patterns. Identify opportunities to improve targeting, messaging, and customer segmentation strategies.
- Forecasting and Planning: Assist in forecasting sales trends, market demand, and campaign outcomes to support budgeting and planning processes. Collaborate with cross-functional teams to align marketing strategies with organizational goals.
- Reporting: Prepare and present comprehensive reports and presentations to senior management and stakeholders, highlighting key findings, insights, and recommendations.
- Competitive Analysis: Monitor and analyze competitor activities, pricing strategies, and market positioning. Identify competitive threats and opportunities to inform marketing strategy development.
- Ad-hoc Analysis: Conduct ad-hoc analysis and provide analytical support for special projects, initiatives, and strategic decision-making processes as needed.
Requirements:
- Bachelor's degree in Marketing, Business, Statistics, Economics, or related field. Advanced degree or certification (e.g., MBA, Google Analytics certification) is a plus.
- Proven experience as a Marketing Analyst or similar role, with a strong background in data analysis, market research, and marketing analytics.
- Proficiency in data analysis tools and software, such as Microsoft Excel, Google Analytics, Tableau, or similar platforms.
- Strong analytical skills with the ability to interpret complex data sets and extract actionable insights. Attention to detail and accuracy is essential.
- Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders effectively.
- Strategic mindset with the ability to think critically, solve problems, and make data-driven decisions.
- Team player with strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
Other benefits
- Health, dental, and vision plans, tuition assistance for our employees and their families, paid time off, flexible spending accounts.
- 2:1 retirement plan contributions, child care centers, and up to $50,000 housing subsidy
- ICF (International Coach Federation) certified
- CEAP Certified Employee Assistance Professional desired, but not required.
